[{"data":1,"prerenderedAt":1200},["ShallowReactive",2],{"\u002Fknowledge-centre\u002Fdispute-prevention\u002Fhow-to-prevent-friendly-fraud-15-proven-strategies-for-merchants":3},{"id":4,"title":5,"body":6,"coverImage":1189,"description":1190,"extension":1191,"meta":1192,"navigation":1193,"path":1194,"publishedAt":1195,"readingTime":1196,"seo":1197,"stem":1198,"__hash__":1199},"knowledgeCentre\u002Fknowledge-centre\u002Fdispute-prevention\u002Fhow-to-prevent-friendly-fraud-15-proven-strategies-for-merchants.md","How to Prevent Friendly Fraud: 15 Proven Strategies for Merchants",{"type":7,"value":8,"toc":1160},"minimark",[9,46,155,233,278,317,362,401,440,494,534,576,635,677,727,750,794,842,848,853,875,900,925,953,956,996,1024,1072],[10,11,12,21,28,34,40],"article-section",{},[13,14,16],"h2",{"id":15},"executive-summary",[17,18,20],"app-reveal-down",{":delay":19},"0.1"," Executive Summary ",[17,22,24],{":delay":23},"0.2",[25,26,27],"p",{},"Friendly fraud has become one of the fastest-growing sources of revenue loss for online merchants. Unlike criminal fraud, it involves legitimate customers disputing valid purchases, either unintentionally through confusion or intentionally to obtain goods or services without paying for them.",[17,29,31],{":delay":30},"0.25",[25,32,33],{},"Many merchants believe the solution is to invest in more sophisticated fraud detection. While fraud prevention technologies are essential for stopping stolen cards and account takeover, they are often ineffective against friendly fraud because the transaction itself is legitimate.\nReducing friendly fraud requires a broader strategy—one that combines clear communication, excellent customer service, operational discipline, transaction transparency, and dispute prevention technologies.",[17,35,37],{":delay":36},"0.3",[25,38,39],{},"The most successful merchants do not rely on a single solution. Instead, they implement multiple layers of protection throughout the customer journey, from checkout to post-purchase support and dispute resolution.",[17,41,43],{":delay":42},"0.35",[25,44,45],{},"This guide outlines 15 proven strategies that merchants can implement to reduce friendly fraud, protect revenue, and improve the overall customer experience.",[10,47,48,54,59,99,104,109,114,119,125],{},[13,49,51],{"id":50},"why-prevention-matters",[17,52,53],{":delay":19}," Why Prevention Matters ",[17,55,56],{":delay":23},[25,57,58],{},"Every chargeback costs more than the value of the original transaction.",[17,60,61],{":delay":30},[62,63,64,71],"article-ul-wrapper",{},[65,66,68],"template",{"v-slot:title":67},"",[25,69,70],{},"Merchants often absorb:",[72,73,74,78,81,84,87,90,93,96],"ul",{},[75,76,77],"li",{},"Lost revenue",[75,79,80],{},"Chargeback fees",[75,82,83],{},"Cost of goods sold",[75,85,86],{},"Shipping expenses",[75,88,89],{},"Investigation time",[75,91,92],{},"Administrative costs",[75,94,95],{},"Customer acquisition costs",[75,97,98],{},"Increased monitoring by acquiring banks",[17,100,101],{":delay":36},[25,102,103],{},"Preventing disputes before they occur is almost always more cost-effective than fighting them afterwards.",[17,105,106],{":delay":42},[25,107,108],{},"More importantly, prevention helps preserve customer relationships. A customer who receives timely support and a straightforward refund process is far more likely to return than one who feels forced to involve their bank.",[17,110,111],{":delay":36},[25,112,113],{},"At the same time, chargeback protections have become more widely known. Some consumers intentionally misuse the chargeback process because they believe there is little risk in doing so.\nThe result is that friendly fraud has become one of the most significant contributors to chargebacks worldwide.",[17,115,116],{":delay":42},[25,117,118],{},"For merchants, understanding friendly fraud is no longer optional—it is essential.",[17,120,122],{":delay":121},"0.4",[25,123,124],{},"The Customer Journey Starts Before the Payment\nFriendly fraud prevention begins long before a customer clicks “Pay.”\nEvery interaction shapes the customer’s confidence and expectations.",[17,126,128,152],{":delay":127},"0.45",[62,129,130,135],{},[65,131,132],{"v-slot:title":67},[25,133,134],{},"Merchants should view the payment journey as five connected stages:",[72,136,137,140,143,146,149],{},[75,138,139],{},"Before the purchase",[75,141,142],{},"During checkout",[75,144,145],{},"Immediately after payment",[75,147,148],{},"During fulfilment and customer support",[75,150,151],{},"After delivery",[25,153,154],{},"Each stage presents opportunities to reduce future disputes.",[10,156,157,163,168,173,200,220],{},[13,158,160],{"id":159},"strategy-1-use-a-recognisable-billing-descriptor",[17,161,162],{":delay":19}," Strategy 1 — Use a Recognisable Billing Descriptor ",[17,164,165],{":delay":23},[25,166,167],{},"One of the simplest yet most effective ways to reduce friendly fraud is ensuring customers recognise your business name on their bank statement.",[17,169,170],{":delay":30},[25,171,172],{},"Many merchants operate under a trading name while the descriptor reflects a legal entity or payment processor.",[17,174,175],{":delay":36},[62,176,177,182],{},[65,178,179],{"v-slot:title":67},[25,180,181],{},"For example:",[72,183,184,191,197],{},[75,185,186,190],{},[187,188,189],"strong",{},"Website:"," GreenLeaf Supplements",[75,192,193,196],{},[187,194,195],{},"Bank Statement:"," GL Holdings BV",[75,198,199],{},"To the customer, these may appear unrelated.",[17,201,202],{":delay":42},[62,203,204,209],{},[65,205,206],{"v-slot:title":67},[25,207,208],{},"Whenever possible:",[72,210,211,214,217],{},[75,212,213],{},"Use your customer-facing brand name.",[75,215,216],{},"Include a support phone number or website if supported by your acquirer.",[75,218,219],{},"Keep descriptors consistent across regions.",[17,221,222],{":delay":121},[223,224,225,230],"blockquote",{},[25,226,227],{},[187,228,229],{},"Merchant Insight",[25,231,232],{},"A recognisable billing descriptor costs nothing to improve but can prevent a surprising number of unnecessary disputes.",[10,234,235,241,246],{},[13,236,238],{"id":237},"strategy-2-send-immediate-order-confirmations",[17,239,240],{":delay":19}," Strategy 2 — Send Immediate Order Confirmations ",[17,242,243],{":delay":23},[25,244,245],{},"Customers should never wonder whether their order was successful.",[17,247,248,275],{":delay":30},[62,249,250,255],{},[65,251,252],{"v-slot:title":67},[25,253,254],{},"An order confirmation email should be sent immediately after purchase and include:",[72,256,257,260,263,266,269,272],{},[75,258,259],{},"Order number",[75,261,262],{},"Items purchased",[75,264,265],{},"Amount charged",[75,267,268],{},"Merchant name",[75,270,271],{},"Expected delivery timeline",[75,273,274],{},"Customer support contact details",[25,276,277],{},"This creates an immediate record that customers can reference later.",[10,279,280,286,291],{},[13,281,283],{"id":282},"strategy-3-provide-transparent-shipping-updates",[17,284,285],{":delay":19}," Strategy 3 — Provide Transparent Shipping Updates ",[17,287,288],{":delay":23},[25,289,290],{},"Customers become anxious when they don’t know where their order is.",[17,292,293,314],{":delay":30},[62,294,295,300],{},[65,296,297],{"v-slot:title":67},[25,298,299],{},"Provide proactive updates when:",[72,301,302,305,308,311],{},[75,303,304],{},"The order is confirmed.",[75,306,307],{},"The package ships.",[75,309,310],{},"Delivery is delayed.",[75,312,313],{},"Delivery is completed.",[25,315,316],{},"Tracking information significantly reduces “item not received” disputes.",[10,318,319,325,330],{},[13,320,322],{"id":321},"strategy-4-make-customer-support-easy-to-reach",[17,323,324],{":delay":19}," Strategy 4 — Make Customer Support Easy to Reach ",[17,326,327],{":delay":23},[25,328,329],{},"If customers cannot easily contact the merchant, many will contact their bank instead.",[17,331,332,356,359],{":delay":30},[62,333,334,339],{},[65,335,336],{"v-slot:title":67},[25,337,338],{},"Support channels should be easy to find and include:",[72,340,341,344,347,350,353],{},[75,342,343],{},"Email",[75,345,346],{},"Live chat",[75,348,349],{},"Telephone (where appropriate)",[75,351,352],{},"Help centre",[75,354,355],{},"Self-service portal",[25,357,358],{},"Response times matter.",[25,360,361],{},"A customer who receives a reply within hours is less likely to escalate the issue than one who waits several days.",[10,363,364,370,375],{},[13,365,367],{"id":366},"strategy-5-simplify-refunds",[17,368,369],{":delay":19}," Strategy 5 — Simplify Refunds ",[17,371,372],{":delay":23},[25,373,374],{},"A complicated refund process encourages chargebacks.",[17,376,377,398],{":delay":30},[62,378,379,384],{},[65,380,381],{"v-slot:title":67},[25,382,383],{},"Customers should understand:",[72,385,386,389,392,395],{},[75,387,388],{},"When refunds are available.",[75,390,391],{},"How to request one.",[75,393,394],{},"Expected processing times.",[75,396,397],{},"Return procedures.",[25,399,400],{},"A transparent refund policy builds trust and often resolves issues before they become disputes.",[10,402,403,409,414],{},[13,404,406],{"id":405},"strategy-6-send-subscription-renewal-reminders",[17,407,408],{":delay":19}," Strategy 6 — Send Subscription Renewal Reminders ",[17,410,411],{":delay":23},[25,412,413],{},"Recurring billing is one of the largest sources of friendly fraud.",[17,415,416,437],{":delay":30},[62,417,418,423],{},[65,419,420],{"v-slot:title":67},[25,421,422],{},"Customers frequently forget:",[72,424,425,428,431,434],{},[75,426,427],{},"Monthly memberships",[75,429,430],{},"Annual renewals",[75,432,433],{},"Trial conversions",[75,435,436],{},"Automatic renewals",[25,438,439],{},"Sending reminders before renewal gives customers the opportunity to cancel or update their payment method rather than disputing the charge later.",[10,441,442,448,453],{},[13,443,445],{"id":444},"strategy-7-keep-excellent-records",[17,446,447],{":delay":19}," Strategy 7 — Keep Excellent Records ",[17,449,450],{":delay":23},[25,451,452],{},"The ability to defend a chargeback depends on evidence.",[17,454,455,491],{":delay":30},[62,456,457,462],{},[65,458,459],{"v-slot:title":67},[25,460,461],{},"Maintain detailed records of:",[72,463,464,467,470,473,476,479,482,485,488],{},[75,465,466],{},"Orders",[75,468,469],{},"Payments",[75,471,472],{},"Delivery confirmations",[75,474,475],{},"Customer communications",[75,477,478],{},"Login history",[75,480,481],{},"Device information (where appropriate)",[75,483,484],{},"IP addresses (subject to applicable privacy laws)",[75,486,487],{},"Refund requests",[75,489,490],{},"Subscription changes",[25,492,493],{},"Well-organised records also make internal investigations faster and more consistent.",[10,495,496,502],{},[13,497,499],{"id":498},"strategy-8-improve-checkout-transparency",[17,500,501],{":delay":19}," Strategy 8 — Improve Checkout Transparency ",[17,503,504,531],{":delay":23},[62,505,506,511],{},[65,507,508],{"v-slot:title":67},[25,509,510],{},"Customers should clearly understand:",[72,512,513,516,519,522,525,528],{},[75,514,515],{},"What they are buying",[75,517,518],{},"Total costs",[75,520,521],{},"Shipping fees",[75,523,524],{},"Taxes",[75,526,527],{},"Subscription terms",[75,529,530],{},"Cancellation conditions",[25,532,533],{},"Unexpected charges are a common trigger for disputes.",[10,535,536,542,547],{},[13,537,539],{"id":538},"strategy-9-educate-your-customer-support-team",[17,540,541],{":delay":19}," Strategy 9 — Educate Your Customer Support Team ",[17,543,544],{":delay":23},[25,545,546],{},"Customer support is often the first line of defence against chargebacks.",[17,548,549,573],{":delay":30},[62,550,551,556],{},[65,552,553],{"v-slot:title":67},[25,554,555],{},"Representatives should be trained to:",[72,557,558,561,564,567,570],{},[75,559,560],{},"Recognise dispute warning signs.",[75,562,563],{},"Resolve complaints quickly.",[75,565,566],{},"Offer refunds when appropriate.",[75,568,569],{},"Escalate high-risk cases.",[75,571,572],{},"Record customer interactions accurately.",[25,574,575],{},"Empowered support teams often prevent disputes before they reach the issuing bank.",[10,577,578,584,589,624],{},[13,579,581],{"id":580},"strategy-10-monitor-chargeback-trends",[17,582,583],{":delay":19}," Strategy 10 — Monitor Chargeback Trends ",[17,585,586],{":delay":23},[25,587,588],{},"Every chargeback tells a story.\nInstead of viewing disputes individually, analyse them collectively.",[17,590,591,621],{":delay":30},[62,592,593,598],{},[65,594,595],{"v-slot:title":67},[25,596,597],{},"Look for patterns such as:",[72,599,600,603,606,609,612,615,618],{},[75,601,602],{},"Product categories",[75,604,605],{},"Countries",[75,607,608],{},"Issuers",[75,610,611],{},"Payment methods",[75,613,614],{},"Subscription renewals",[75,616,617],{},"Delivery delays",[75,619,620],{},"Customer support issues",[25,622,623],{},"Trend analysis helps identify operational improvements that reduce future disputes.",[17,625,626],{":delay":36},[223,627,628,632],{},[25,629,630],{},[187,631,229],{},[25,633,634],{},"Merchants often focus on the number of chargebacks. A better question is why those chargebacks occurred. Understanding the underlying cause is what enables meaningful improvement.",[10,636,637,643,648],{},[13,638,640],{"id":639},"strategy-11-use-order-insight",[17,641,642],{":delay":19}," Strategy 11 — Use Order Insight ",[17,644,645],{":delay":23},[25,646,647],{},"Order Insight allows participating issuers to access enhanced transaction details before filing a dispute.",[17,649,650,674],{":delay":30},[62,651,652,657],{},[65,653,654],{"v-slot:title":67},[25,655,656],{},"Instead of seeing only a billing descriptor, customer service representatives may also view:",[72,658,659,662,665,668,671],{},[75,660,661],{},"Product purchased",[75,663,664],{},"Date of purchase",[75,666,667],{},"Merchant information",[75,669,670],{},"Shipping details",[75,672,673],{},"Digital receipts",[25,675,676],{},"Many customer questions can be answered immediately, eliminating the need for a chargeback.",[10,678,679,685,690,713],{},[13,680,682],{"id":681},"strategy-12-implement-alert-solutions",[17,683,684],{":delay":19}," Strategy 12 — Implement Alert Solutions ",[17,686,687],{":delay":23},[25,688,689],{},"Alert networks notify merchants when participating cardholders contact their issuing bank.",[17,691,692],{":delay":30},[62,693,694,699],{},[65,695,696],{"v-slot:title":67},[25,697,698],{},"Depending on the solution, merchants may:",[72,700,701,704,707,710],{},[75,702,703],{},"Refund the transaction.",[75,705,706],{},"Contact the customer.",[75,708,709],{},"Resolve misunderstandings.",[75,711,712],{},"Prevent the formal chargeback.",[17,714,715,725],{":delay":36},[62,716,717,722],{},[65,718,719],{"v-slot:title":67},[25,720,721],{},"Popular solutions include:",[25,723,724],{},"• Ethoca Alerts\n• Rapid Dispute Resolution (RDR)\n• Verifi CDRN",[25,726,676],{},[10,728,729,735,740,745],{},[13,730,732],{"id":731},"strategy-13-take-advantage-of-compelling-evidence",[17,733,734],{":delay":19}," Strategy 13 — Take Advantage of Compelling Evidence ",[17,736,737],{":delay":23},[25,738,739],{},"Visa’s Compelling Evidence 3.0 (CE 3.0) enables eligible merchants to use historical transaction data to challenge certain fraud disputes involving repeat customers.",[17,741,742],{":delay":30},[25,743,744],{},"While CE 3.0 does not prevent disputes from occurring, it strengthens a merchant’s ability to respond when friendly fraud is suspected.",[17,746,747],{":delay":36},[25,748,749],{},"Merchants with repeat customers, subscription models, or customer accounts may benefit most from this capability.",[10,751,752,758,763],{},[13,753,755],{"id":754},"strategy-14-continuously-improve-customer-communication",[17,756,757],{":delay":19}," Strategy 14 — Continuously Improve Customer Communication ",[17,759,760],{":delay":23},[25,761,762],{},"Communication should not end after the purchase.",[17,764,765,791],{":delay":30},[62,766,767,772],{},[65,768,769],{"v-slot:title":67},[25,770,771],{},"Keep customers informed about:",[72,773,774,777,780,782,785,788],{},[75,775,776],{},"Shipping progress",[75,778,779],{},"Delays",[75,781,614],{},[75,783,784],{},"Refund status",[75,786,787],{},"Product availability",[75,789,790],{},"Service interruptions",[25,792,793],{},"Clear communication builds trust and reduces uncertainty.",[10,795,796,802,810],{},[13,797,799],{"id":798},"strategy-15-review-your-entire-payment-journey",[17,800,801],{":delay":19}," Strategy 15 — Review Your Entire Payment Journey ",[17,803,804,807],{":delay":23},[25,805,806],{},"Friendly fraud is rarely caused by one isolated problem.",[25,808,809],{},"Merchants should regularly evaluate the complete customer journey.",[17,811,812,839],{":delay":30},[62,813,814,819],{},[65,815,816],{"v-slot:title":67},[25,817,818],{},"Ask questions such as:",[72,820,821,824,827,830,833,836],{},[75,822,823],{},"Is checkout clear?",[75,825,826],{},"Are customers receiving confirmation emails?",[75,828,829],{},"Are billing descriptors recognisable?",[75,831,832],{},"Are refunds easy to request?",[75,834,835],{},"Are support teams responding quickly?",[75,837,838],{},"Are disputes analysed for root causes?",[25,840,841],{},"Continuous improvement often produces better results than focusing on individual disputes.",[13,843,845],{"id":844},"a-layered-approach-works-best",[17,846,847],{":delay":19}," A Layered Approach Works Best ",[17,849,850],{":delay":23},[25,851,852],{},"No single tool or process can eliminate friendly fraud.\nThe strongest protection comes from combining:",[17,854,855],{":delay":30},[62,856,857,864],{},[65,858,859],{"v-slot:title":67},[25,860,861],{},[187,862,863],{},"Operational Excellence",[72,865,866,869,872],{},[75,867,868],{},"Clear communication",[75,870,871],{},"Strong customer support",[75,873,874],{},"Transparent policies",[17,876,877],{":delay":36},[62,878,879,886],{},[65,880,881],{"v-slot:title":67},[25,882,883],{},[187,884,885],{},"Technology",[72,887,888,891,894,897],{},[75,889,890],{},"Order Insight",[75,892,893],{},"Customer Clarity",[75,895,896],{},"Alert solutions",[75,898,899],{},"CE 3.0",[17,901,902],{":delay":42},[62,903,904,911],{},[65,905,906],{"v-slot:title":67},[25,907,908],{},[187,909,910],{},"Data",[72,912,913,916,919,922],{},[75,914,915],{},"Transaction records",[75,917,918],{},"Customer history",[75,920,921],{},"Delivery confirmation",[75,923,924],{},"Behavioural analysis",[17,926,927,950],{":delay":121},[62,928,929,936],{},[65,930,931],{"v-slot:title":67},[25,932,933],{},[187,934,935],{},"Continuous Monitoring",[72,937,938,941,944,947],{},[75,939,940],{},"Monthly reporting",[75,942,943],{},"Trend analysis",[75,945,946],{},"Performance reviews",[75,948,949],{},"Process optimisation",[25,951,952],{},"Each layer reinforces the others, creating a more resilient dispute prevention strategy.",[25,954,955],{},"::",[10,957,958,964],{},[13,959,961],{"id":960},"common-mistakes",[17,962,963],{":delay":19}," Common Mistakes ",[17,965,966,993],{":delay":23},[62,967,968,973],{},[65,969,970],{"v-slot:title":67},[25,971,972],{},"Merchants often undermine their own efforts by:",[72,974,975,978,981,984,987,990],{},[75,976,977],{},"Hiding cancellation policies.",[75,979,980],{},"Delaying customer responses.",[75,982,983],{},"Making refunds difficult.",[75,985,986],{},"Ignoring dispute analytics.",[75,988,989],{},"Assuming all disputes are criminal fraud.",[75,991,992],{},"Failing to invest in prevention technologies.",[25,994,995],{},"Prevention should be viewed as an ongoing business function rather than a one-time project.",[10,997,998,1004,1009,1014,1019],{},[13,999,1001],{"id":1000},"looking-ahead",[17,1002,1003],{":delay":19}," Looking Ahead ",[17,1005,1006],{":delay":23},[25,1007,1008],{},"As digital commerce continues to evolve, so will customer expectations and dispute behaviour.",[17,1010,1011],{":delay":30},[25,1012,1013],{},"Card schemes are introducing more collaborative tools that enable merchants and issuers to resolve disputes before they become chargebacks.",[17,1015,1016],{":delay":36},[25,1017,1018],{},"Artificial intelligence, richer transaction data, digital receipts, and enhanced customer authentication are also expected to improve dispute prevention over time.",[17,1020,1021],{":delay":42},[25,1022,1023],{},"Merchants who invest in proactive prevention today will be better positioned to reduce costs, strengthen customer trust, and maintain healthy payment relationships.",[10,1025,1026,1032,1040,1048,1056,1064],{},[13,1027,1029],{"id":1028},"frequently-asked-questions",[17,1030,1031],{":delay":19}," Frequently Asked Questions ",[17,1033,1034],{":delay":23},[25,1035,1036,1039],{},[187,1037,1038],{},"Can friendly fraud be eliminated completely?","\nNo. Some disputes are unavoidable. However, merchants can significantly reduce friendly fraud by combining operational improvements with dispute prevention technologies.",[17,1041,1042],{":delay":30},[25,1043,1044,1047],{},[187,1045,1046],{},"Which strategy usually delivers the quickest results?","\nImproving billing descriptors, sending subscription reminders, and implementing alert solutions often produce measurable improvements in a relatively short period.",[17,1049,1050],{":delay":36},[25,1051,1052,1055],{},[187,1053,1054],{},"Should every merchant use alert networks?","\nIt depends on transaction volumes, business model, and dispute profile. Merchants experiencing frequent disputes often benefit from evaluating alert solutions as part of a broader dispute management strategy.",[17,1057,1058],{":delay":42},[25,1059,1060,1063],{},[187,1061,1062],{},"Is customer service part of fraud prevention?","\nYes. Responsive customer support often resolves issues before customers contact their issuing bank.",[17,1065,1066],{":delay":121},[25,1067,1068,1071],{},[187,1069,1070],{},"How often should merchants review dispute trends?","\nAt a minimum, monthly. Merchants with higher transaction volumes may benefit from reviewing data weekly or even daily.",[10,1073,1074,1080,1102,1109,1132,1138],{},[13,1075,1077],{"id":1076},"key-takeaways",[17,1078,1079],{":delay":19}," Key Takeaways ",[17,1081,1082],{":delay":23},[72,1083,1084,1087,1090,1093,1096,1099],{},[75,1085,1086],{},"Friendly fraud prevention begins before the customer makes a purchase.",[75,1088,1089],{},"Clear communication is one of the most effective prevention tools available.",[75,1091,1092],{},"Prevention requires multiple layers, including people, processes, and technology.",[75,1094,1095],{},"Modern solutions such as Order Insight, CE 3.0, and alert networks strengthen a merchant’s overall strategy.",[75,1097,1098],{},"Continuous monitoring and operational improvement are essential for long-term success.",[75,1100,1101],{},"Businesses that invest in prevention reduce costs, improve customer satisfaction, and build stronger relationships with payment partners.",[1103,1104,1106],"h3",{"id":1105},"related-products",[17,1107,1108],{":delay":30}," Related Products ",[17,1110,1111],{":delay":30},[72,1112,1113,1115,1117,1120,1123,1126,1129],{},[75,1114,890],{},[75,1116,893],{},[75,1118,1119],{},"Ethoca Alerts",[75,1121,1122],{},"Rapid Dispute Resolution (RDR)",[75,1124,1125],{},"Verifi CDRN",[75,1127,1128],{},"Visa Compelling Evidence 3.0",[75,1130,1131],{},"Chargeback Recovery Services",[1103,1133,1135],{"id":1134},"related-guides",[17,1136,1137],{":delay":36}," Related Guides ",[17,1139,1140],{":delay":36},[72,1141,1142,1145,1148,1151,1154,1157],{},[75,1143,1144],{},"The Complete Guide to Chargeback Management for E-commerce",[75,1146,1147],{},"Friendly Fraud: Why Good Customers Become Chargeback Customers",[75,1149,1150],{},"Winning the Chargeback Fight: A Practical Guide to Representment",[75,1152,1153],{},"Verifi Order Insight: Reducing Chargebacks Through Better Transaction Visibility",[75,1155,1156],{},"Visa Compelling Evidence 3.0 Explained",[75,1158,1159],{},"Verifi CDRN Explained: Preventing Chargebacks Before They Happen",{"title":67,"searchDepth":1161,"depth":1161,"links":1162},2,[1163,1164,1165,1166,1167,1168,1169,1170,1171,1172,1173,1174,1175,1176,1177,1178,1179,1180,1181,1182,1183,1184],{"id":15,"depth":1161,"text":20},{"id":50,"depth":1161,"text":53},{"id":159,"depth":1161,"text":162},{"id":237,"depth":1161,"text":240},{"id":282,"depth":1161,"text":285},{"id":321,"depth":1161,"text":324},{"id":366,"depth":1161,"text":369},{"id":405,"depth":1161,"text":408},{"id":444,"depth":1161,"text":447},{"id":498,"depth":1161,"text":501},{"id":538,"depth":1161,"text":541},{"id":580,"depth":1161,"text":583},{"id":639,"depth":1161,"text":642},{"id":681,"depth":1161,"text":684},{"id":731,"depth":1161,"text":734},{"id":754,"depth":1161,"text":757},{"id":798,"depth":1161,"text":801},{"id":844,"depth":1161,"text":847},{"id":960,"depth":1161,"text":963},{"id":1000,"depth":1161,"text":1003},{"id":1028,"depth":1161,"text":1031},{"id":1076,"depth":1161,"text":1079,"children":1185},[1186,1188],{"id":1105,"depth":1187,"text":1108},3,{"id":1134,"depth":1187,"text":1137},"\u002Fassets\u002Farticles\u002Fhow-to-prevent-friendly-froud.jpg","Learn practical strategies merchants can use before purchase, during checkout, after payment, through fulfilment, and after delivery to reduce friendly fraud.","md",{},true,"\u002Fknowledge-centre\u002Fdispute-prevention\u002Fhow-to-prevent-friendly-fraud-15-proven-strategies-for-merchants","Aug 6, 2026","11",{"title":5,"description":1190},"knowledge-centre\u002Fdispute-prevention\u002Fhow-to-prevent-friendly-fraud-15-proven-strategies-for-merchants","rPxhJdRMEygDHaKoODpByxm5z8QUIjfiwE_xqERAJJw",1788352123078]